Highlands Resorts has enjoyed strong success in the Southwestern United States. HR currently is developing and selling projects in Sedona, Arizona, Durango, Colorado, and Palm Desert, California.Sedona Pines
Sedona Pines (SP) is an independent resort affiliated with RCI and has been in active sales since 1997. We manage all facets of the timeshare operation in-house. We are extremely fortunate to have one of the best teams in the industry, which has made Sedona a model of profitable growth and customer satisfaction. All of our key managers have been with “The Pines” since its inception and the success of the Resort is a reflection of their dedication.
Sales and Marketing, including tele-marketing rooms, OPC sites and direct mail campaigns are all managed in-house. SP has achieved $100 million in net sales since its inception and manages over $4 million in marketing costs annually. We have a sales team with over 30 representatives and the sales center is open 360 days per year. Currently HR manages a call center, over 20 off-property tour generation sites, and extensive direct mail campaigns.
Portfolio Management and Collections for the Resort are also managed in-house 60% of our sales are financed and we are approved for a 95% advance rate from Textron Financial. This advance rate is only approved for best performing portfolios. Our defaults are under 5%.
The resort has over 10,000 owners. SP is impeccably maintained and we are proud to say that the biggest complaint at the annual meetings is the lack of pet cottages.Highlands Resort at Verde Ridge
This second Highlands Project is located 15 miles from Sedona Pines in Cornville Arizona. We have secured and sold out phase 1 and have recently received our certificate of occupancy for phase 2. Textron Financial is the lender for both A&D and Hypothecation loans with total project costs of $20 million. The property overlooks an existing golf course and is an RCI Gold Crown resort. The project is being built, sold and managed by the highly experienced team at Sedona Pines.Durango Riverside Resort
Re-Development of a 160-site RV- Park in Durango Colorado into an upscale “Colorado Cabin” resort. 16-acre property located on The Animas River in Durango with close proximity to town and the ski area. Extensive infrastructure has been completed and the sales effort began in the summer of 08’.